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Cheri's Blog

Oh Where, Oh Where Did My Wallet Go?

 

 
Don't you just love carefree days; the kind of day where everything just seems to be going your way? Don and I started with one of those relaxing days recently, but everything quickly changed when we took a quick trip to the local market.

Someone stole my wallet.  That's right, my wallet.  Can you believe it? I had my purse in the cart basket ? like many of us do while shopping ? and didn't realize it had been lifted from my purse until later.  Well, I am getting ahead of myself.  Let me share my experience along with what I learned and now wish to share with every woman I know.

 

Don and I were enjoying the day with our grandson. It was a fun family day with nothing out of the ordinary. The cart was by me, and Don and our grandson close by. With our shopping completed, we made our way to the cashier. I wrote a check, as I always do, and was asked for identification.  No problem.  Let me pull out my wallet?my wallet?oh, I must have left it at home by the phone when I ordered pizza the night before.  Stolen never crossed my mind.

 

We arrived home and my wallet was not by the phone or anywhere in the house.  Before I could panic the phone rang.  It was our Valencia Acura dealership calling the house.  They wanted to know if I had my wallet in my possession.  No. Why? Do you have it?

 

Needless to say, it had been stolen.  Our staff member had received a call regarding an attempted $23,000 jewelry purchase.  Holy smokes! That was certainly not me.  Sure enough, a woman with blond shoulder length hair matching my physical description tried to make a large purchase. Had it not been for the jeweler asking this woman about my work with Soroptimist (thank goodness for all the press coverage Soroptimist continues to receive!) and having the woman stumble on her answer, things might have been much worse. The purchase was denied, my office informed and the Sheriff's department notified.

 

The road to recovery has not been an easy one; the thief was successful in obtaining a large sum cash advance on one of my credit cards. Can you ever truly be prepared for something like this? Unfortunately, you never know when you will become someone's victim.  However, you can take necessary steps to protect yourself and speed up your recovery. 

 

Make a copy of EVERYTHING in your wallet and keep it someplace safe and accessible.  It may seem like busy work, but it is worth it.  Also, keep a list of all important phone numbers.  If you become a victim of theft having this information makes it easier to call, cancel, or freeze credit cards, bank accounts, and other important documents. Also, be observant of your surroundings even if it is during the day and loved ones are with you.  This can happen anytime and any place.

 

How honored and truly grateful I feel for the friendships established at Valencia Acura and the support we continue to receive each and every day. I have only the highest praise for our local Sheriff's department who went above and beyond to help. Our community's care and concern for one another is overwhelming in the best possible way. As scary and violating as this experience was, I am reminded of what is important: those you love and care about. The cost?  Priceless.


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Empowering Hearts

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2012-2013 Soroptimist International of the Americas President-elect


 

 

2012-2013 Soroptimist International of the Americas President-elect


When I first became a Soroptimist member years ago, I vividly remember attending my first club awards ceremony, where we honored our Women's Opportunity Award winners and I had the privilege of meeting these amazing women of strength.  After hearing their compelling stories, I had my "a-ha" moment, completely sold on the relevance of our mission.  From that moment and every moment forward, I knew Soroptimists make a difference. 

 

Little did I know then that I would one day become President-elect for Soroptimist International of the Americas. The announcement came while I was in Scottsbluff, Nebraska attending a regional conference. I could not have been more honored or excited!

 

I became a member of Soroptimist International of Santa Clarita Valley in 1999, shortly after attending that first meeting, and in recent years joined SI of Greater Santa Clarita Valley. I have been fortunate to hold leadership positions at the local, regional, federation and international levels. My path has been swift starting with local club president and auction chair, then Camino Real Region District Director and Governor. In 2010 I was elected to the Board of Directors for SIA and currently serve as Secretary/Treasurer. In September I continue my journey as President-elect.

 

In my current role as Secretary/Treasurer, I oversee funds and financial accounts, prepare minutes for board meetings and conventions, and contribute to strategic planning and program development for the organization. Simply put, I help the Finance Committee ensure that we have the necessary resources to continue making a difference in the lives of the women and girls we serve.

 

SIA's global mission of improving the lives of women and girls is personally important to me. Being President-elect begins a new leadership chapter and personal journey in my life, bursting with opportunity. I can't wait to begin! Time is flying by; I assume office on September 1, and begin the trek to the office of President the following year.

 

Walt Disney once said, "If you can dream it, you can do it." What a great reminder not to limit ourselves or the possibilities!

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Travels, Meetings, and Conventions - Oh My!

 

Travels, Meetings, and Conventions? Oh My!

 

There's busy, then there's good, hectic, crazy busy! In fact, so busy that there were times when it seemed I spent more time in the air than feet on the ground. My life has been one long travel itinerary since spring? and it's all good!

 

As the current Secretary/Treasurer of Soroptimist International of the Americas (SIA), I have had many roles and opportunities throughout the year. Primarily, my role is to help ensure Soroptimist can continue running our global federation effectively and efficiently, ensuring programs that truly make a difference in the lives of women and girls. It's an awesome responsibility and one that I embrace wholeheartedly!

 

I also had the pleasure of traveling to many of the SIA regional conferences. SIA is comprised of more than 36,000 Soroptimist members in 19 different countries and territories. I was able to visit Long Beach, Nebraska, Courtenay, B.C., Tijuana, and Las Vegas to attend their conferences. Everywhere I went I had the opportunity to meet the most wonderful salt-of-the-earth women whose commitment to bettering the lives of women and girls inspire me.

 

As the wave of regional conferences subsided, Don and I packed our bags for Hawaii to attend the Soroptimist International of the Americas 42nd Biennial Convention in July, where I had the opportunity to share some of my recent experiences. Needless to say, I felt like a rock star on stage, using Teleprompters and addressing thousands of wonderful, inspiring women!

 

The conference in Hawaii was packed with information and learning opportunities. Our days consisted of presentations and workshops, but we also took time to learn more about the area. Did you know that Hawaii has the longest life expectancy? How about the fact Waikiki Beach attracts 72,000 visitors in any given day, which is as much as 44% of all tourists present in the entire state of Hawaii?  I promise Don was one of those visitors on the beach many of the days we were there.

 

All in all, the thing I enjoyed the most over the past year has to be the many friendships I've made along the way. This just reinforces in my mind that the foundation of friendship goes a long way, whether in an organization or a business like Valencia Acura. Friendships and the relationships that have evolved from them have become the lifeblood of both my personal life and our dealership.


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Acura sales and puppy dog tails

 

 

Acura sales and puppy dog tails

 

Nine months ago we added a new edition to the family: Test Drive, a loving Imperial Shih-Tzu that we call "Tessi". This royal beauty is an essential part of our Greeting Team, excited about her new job and coming to work everyday. While she has clear career goals in mind, Tessi also quickly assimilated into our personal family lives and positively adores her big brother, Bumper. It is clear that the "Friendship Dealership" just got friendlier, as people love to come in just to meet the newest four-legged member of the Valencia Acura team.

 

Speaking of new editions, we have more exciting news to share of the four-wheel variety. First is the all-new 2013 ILX. There are many options available, including a hybrid version, yet it remains an entry-level car, making it a perfect way to dip your toe into the pool of luxury cars.

 

The second is the completely redesigned RDX, which is our smaller sport utility vehicle. There are plenty of updates and changes to this all new version. Changing with the times, the vehicle is no longer a turbo, making it more fuel efficient for drivers. Even though it is in the smaller sport utility family, it feels large inside with plenty of headroom.

 

Combining cost-conscious, consumer-friendly features with the luxury of an Acura is exciting for me to see, because it seems to be just what today's car buyer is looking for.

 

My suggestion? Come familiarize yourself with all of our new family members at Valencia Acura. Say hello to Tessi, and while you're here why not take a test drive? When you walk through the doors, be ready to be welcomed with warm hearts and wagging tails!


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Fleming named Woman of the Year

http://www.the-signal.com/section/46/article/61683/

Fleming named Woman of the Year

By Signal Staff
March 15, 2012


Valencia Acura owner Cheri Fleming was honored Monday as Woman of the Year for the Fifth Supervisorial District by the Los Angeles County Board of Supervisors and the Commission for Women at its 27th Annual Women of the Year Luncheon at the Millennium Biltmore Hotel. 

She was nominated for the award by Los Angeles County Supervisor Michael D. Antonovich.

Antonovich's other nominees included Margaret Neil, Athletic Director at Paraclete High School and Virginia Goss Cushman, community advocate and former educator.

Fleming was nominated because of her years of work with Soroptimist International of the Americas, an organization of business and professional women who work to improve the lives of women and girls, in local communities and throughout the world. Fleming currently serves the organization as secretary/treasurer for Soroptimist International of the Americas Federation, which encompasses 19 territories, in addition to being a member of the board of directors and the Soroptimist International finance committee.

In 2009 and 2010, she was a Soroptimist delegate to the annual NGO Commission on the Status of Women at the United Nations in New York City.

"I am very pleased to receive this award on behalf of all my fellow Soroptimist members," Fleming said. "It's an outstanding group of dedicated women and I consider it an honor just to be part of such a great organization."

 

http://www.the-signal.com/section/46/article/61683/

 

 

Jo-Anne Jace

Staff Assistant for Supervisor Antonovich

23920 Valencia Blvd, Ste 265

Santa Clarita, CA  91355

Phone: 661-287-3657

Fax:  661-254-4453


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Best for Women

 Best for Women

 

Inspiration comes to us in many ways. It might be the momentary glimpse of a beautiful sunset, the ever-present smile of a loved one, or knowing that you're a small piece in a big puzzle of amazing women committed to improving the lives of women and girls around the world.

 

I am inspired everyday. It doesn't matter whether I'm working behind the desk at the dealership or out in the community or just spending time with my family - inspiration finds me.

 

This summer brought inspiration to a new level. First stop was Montreal for a Soroptimist International (SI) Board Meeting and Convention. This is a time when all four of our federations throughout the world meet and share global projects.  It was during this time when I also had the privilege, honor and good fortune to participate in a run-off election for President-elect of Soroptimist International of the Americas (SIA). SIA represents around 1,300 clubs encompassing 36,000 members. I extend best wishes to fellow Soroptimist and incoming President-elect Raquel Arreola Ruiz of Tijuana, Baja California, Mexico, and I'm excited to support her in my role as the newly-elected Secretary/Treasurer for our federation.

 

Next stop was Hawaii where I once again joined Soroptimist friends and colleagues for a Leadership Institute in Honolulu. The name, Soroptimist, means "best for women," and that's exactly what the organization is all about. Our programs effect fundamental change for women through economic and social empowerment. Soroptimists are women at their best, working to help other women to be their best.

 

Valencia Acura is proud to sponsor the "Drive for Dreams" campaign, a fundraiser and opportunity drawing to win a one-year lease for an Acura TSX or $10,000 cash. The campaign launched at the Leadership Institute and runs until next year's 42nd Biennial Convention in Honolulu, Hawaii in July 2012. I encourage everyone to support the work of Soroptimist by visiting http://www.soroptimist.org/Drive4Dreams.html.

 

On a local level I also invite you to join Valencia Acura and my Soroptimist club SI of Greater Santa Clarita Valley for their 4th Annual "The Wine Affair?Sip, Stroll and Savor the Sounds".  On October 16th we will walk the streets on and around Valencia's Town Center Drive and at The Patios - tasting, eating and socializing in support of women's health issues. Restaurants, wine bars and retailers will once again join together and host a delicious selection of wines, appetizers and great live entertainment.  For more information please visit http://www.thewineaffair.org/topics/news/.

 

So how did I become involved in Soroptimist in a way that truly changed my life? It all started in 1999 when someone asked me to come to a local club meeting. And the rest of the story is pure inspiration!

 

 

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Character Counts


Character Counts

 

I love when I'm driving and happen to catch Michael Josephson's "Character Counts" segment on news radio. His rhythmic tone and motivational words combine to truly inspire and give me pause to reflect on the character building moments in my own life.

 

When Don and I opened the doors of Valencia Acura in April 1997, we knew we wanted to build our brand based on reputation. We also knew that typical dealerships spent a great amount of time and money on advertising to develop their brand.

 

But we're not typical. From the very beginning, we chose to focus on relationships allowing "Friendship" and reputation to become our brand. Fifteen years later we're still living our dream each and every day.

 

We're proud of the fact that our dealership has the highest customer loyalty rate in the nation! Some customers have been with us seven, eight, nine, ten years or longer. Others walk in the door for the first time. Whether a customer is new or established, we strive to treat everyone with respect and appreciation.

 

The same can be said for our amazing staff, many who have been with us for what seems like since the beginning of time. We know you can't have great customer service without a high level of employee satisfaction. The two go hand in hand.

 

I'm reminded of a customer who recently stopped me in the grocery store to thank me and shake my hand. They were purchasing their tenth Acura and wanted to express their gratitude for the relationship and friendship they felt with Valencia Acura throughout the years. You can bet I was thanking them for their loyalty and support but, more importantly, for letting us know we were on the right path. This simple gesture let us know that we had made a positive impact in our customers' lives and indeed we were more than a dealership and brand name to them. We had built a friendship. Yes, character does count.

 

Don and I are honored to be recognized by the Boy Scouts of America as one of this year's "Leaders of Character" on September 17th. With this honor, we reaffirm our commitment to community, customers and country.

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Coming Home Again; A Perfect Fit


Coming Home Again; A Perfect Fit

 

We're thrilled! We're ecstatic! We're dancing on air! Our family is home again and working under the same roof!

 

Our son, Brian Fleming, worked for Valencia Acura eight years before venturing off with his family to explore life in Colorado. Separated by distance for the past seven years, Don and I enjoyed traveling to the beautiful state of Colorado as time allowed spending time with our son and his growing family.

 

But now they're back! Living, working and playing in Santa Clarita!

 

Brian rejoined our team the first week in June as Valencia Acura's Sales Manager. Working so well with General Sales Manager Daniel Choe, it feels like he never left.

 

What's more, customers are thrilled to walk through the door and see Brian's familiar face. We're living our "Friendship" motto with customers and family alike, each and every day!

 

Our grandson, Bradley, was a mere babe when they left for Colorado. Now he's a seven-year-old chip-off-Papa-Don's-block. The two chum around taking golf lessons these days. (I'll leave it to each and every reader to come up with their own humorous remark as to who's really benefiting from the lessons!)

 

And now there's our beautiful three-year-old granddaughter, Farah. Can I tell you how nice it is to have someone to oodle over and share lip gloss with? Yes, grandkids spice up life and, in the grand scheme of things, are the perfect companions for golf, barbeques, swimming, sleepovers and just about everything associated with fun!

 

All in all, it's been an amazing family and business experience. Life is good!

 

 

 

There's a first time for everything. Bradley played a few rounds of golf with Papa Don and Brian at the Big "V" recently, and got to drive the golf cart!

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Touched by an Outpouring of Humanity



Tuesday, November 17, 2009

Loss is no stranger to any of us. We lose things everyday. Sometimes it's something as small as spare change, directions, phone numbers or as big as a friend, family member, or business deal. The feeling is always the same: a sense of emptiness and sometimes bewilderment. Seldom can we add awe-inspiring and overwhelmed by true joy to the emotions we feel even with the pain of losing a dear companion. Today, Don and I can.
Let me back up. Don and I came to the Santa Clarita Valley 13 years ago tasked with the challenge of acquiring a flailing dealership. We put our nose to the grindstone, worked hard and turned our business around. We didn't do it alone, though. Loyal customers, dedicated employees, and a world of wonderful family and friends made the difference for us. At the top of the friends-and-family list has been our three mascot dogs: Scooter, Spark Plug and Speed Bump.
Scooter was with us on Day One and an integral part of our business and family life every day up until just a few short weeks ago. His passing has sent shockwaves through our dealership and our home. While not unexpected - Scooter was diagnosed with intestinal cancer several months back - he crashed in a single day leaving us far too quickly.
What came next was totally unexpected: an outpouring of compassion that would rival a head-of-state passing. Don't get me wrong; we are blessed with wonderful friends and employees who feel our pain and understand the depth of our loss. In many ways, Scooter was as much a part of their lives as ours. What we weren't prepared for was the amazing outpouring of compassion and kindness of humanity we received from casual acquaintances, business relations and even strangers.
We understand that this is a crazy, busy world for all of us. It's easy to get caught up with the difficult economic times upon us and other pressures that stress the best of us daily. But at the time of our loss, so many people set aside the difficulties in their own lives to extend their heartfelt sorrow to us. All the pressures of the world turned into a sea of compassion. That groundswell of love and compassion is truly appreciated and has given us a whole new look on humanity and the times we live in.
Thank you to the community for your outpouring of love and support. Thank you Dr. Lisa Pope at the Stevenson Ranch Veterinary Center for the loving care you and your staff gave Scooter, and thank you to the professional staff at All Creatures Emergency Center who made those final moments with Scooter the most loving ones we could have imagined. And thank you, Scooter, for the amazing, uplifting life lessons you gave us each and every day.
Official greeter, loyal companion and beloved friend - Scooter, you will always be a special part of Valencia Acura and the Fleming household, and sorely missed. Best friends forever.
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TWO FURRY REASONS VALENCIA ACURA IS ?THE FRIENDSHIP DEALERSHIP?


TWO FURRY REASONS VALENCIA ACURA IS "THE FRIENDSHIP DEALERSHIP"

 

          If you've ever been to Valencia Acura or seen its advertising, then you know why the dealership owned by Don and Cheri Fleming was the natural choice to be the Pet Adoption Sponsor of the SCV Pet & Family Expo.  To the Flemings, their family dogs are a whole lot more than just pets.  Spark Plug and Bumper are Valencia Acura's Official Greeters and a friendly, tail-wagging presence in the showroom every day.

            "It's been that way since we opened - because we've always looked at our dogs as family members," said Cheri, "So it made perfect sense to bring them into the family business." Don added, "Now if customers don't see them running around the place, they always ask us where they are - and we wouldn't have it any other way."

            Not surprisingly, both dogs have a slightly different perspective on the relationship. 

            "Don't let Don and Cheri fool you. We are the real masterminds behind Valencia Acura," asserted Spark Plug.  Bumper continues, "They're well-trained, but do you really think they could run a world-class organization like this on their own?"

            Everyone agrees the family dynamic has worked very well for the dealership. The dogs have helped enhance the friendly atmosphere in the showroom.  As a result, many customers have become friends and Valencia Acura is now known as "The Friendship Dealership".

            Valencia Acura has often featured the line "It's not just a dealership, it's a friendship" in its advertising.  But it's clear those words are meant to be much more than just an ad theme.  The entire team considers it to be their personal commitment to every customer - and it has apparently worked very well.

             Earlier this year, Valencia Acura was awarded Acura's most prestigious honor - the Dealership of Distinction award - which is reserved for only those dealers that excel in providing "an exceptional customer experience".  Then in February, their award-winning service department achieved the highly coveted position of Number One in the Nation for Customer Satisfaction.

Cheri proudly concludes "We've been number one in our district and zone many times - but being number one in the nation is especially gratifying for everyone here."


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Living With Arthritis In a Techno-Savvy World



Tuesday, October 6, 2009

Sometimes the only thing more difficult than living with arthritis is talking about it. Diagnosed at what now seems like the very young age of 29, I have lived with Rheumatoid Arthritis (RA). As my age advanced, so has my disease and the limitations its effects bring. While it is impossible to ignore, I have never allowed it to define me. Quite the opposite, actually.

Many RA sufferers find themselves completely debilitated within three years of diagnosis. I have been fortunate to have maintained a very active lifestyle for nearly 30 years. Before you get too excited, let me assure you that there have been tough choices and lifestyle adjustments necessary to make that happen.

Mobility is a top priority. Between work, personal life and a number of charitable boards and leadership positions that I hold, I travel extensively and often log a ghastly number of hours behind the wheel.

I've always seen myself as the sporty-type, driving close to the ground in 2-door sports vehicles. As my disease progressed, I moved to Acura's MDX model several years ago when it was first introduced. At the risk of sounding like a car commercial, can I tell you how much easier it has made my daily life?  I'm sure there are many good choices on the market from other car brands that have vehicles with arthritis-friendly features, but I can only tell you about the model I drive day in and day out and the difference that it has made.

It's the little things you might not think twice about if you are able-bodied that to arthritis suffers can have the greatest impact. For example, my MDX has an automatic back hatch, which means I can easily slide groceries in and out (yes, even with a loving husband I still have primary responsibility for stocking the household and making sure there's food on the table!) I opted for running boards, which makes it simple for me to step in and out.

The vehicle ergonomics are easy to navigate and functionally grouped together making it easier for someone like myself who doesn't have full dexterity. There are even voice controlled features that allow me to change air temperature, radio, and phone with just the sound of my voice. Pretty standard these days but equally important for sufferers and non-sufferers alike are the heated seats and lumbar support.

And just when I thought my sporty days were over, the MDX allows me to switch from comfort mode to sporty mode. Maybe it can't exactly replicate that close to the ground sensation, but it does take me back to those younger days. And when I've had my thrill, it is back to comfort mode for the duration of my travels.

To all who suffer from RA or know someone who does, my heart goes out to you and I wish you the best in moving forward in your daily lives. Look for the little things to make a big difference.

Here's one more thing to consider? why not make a difference in the lives of many by supporting the Arthritis Foundation. Within my local community, I have had the pleasure of chairing the Santa Clarita Arthritis Walk for the past four years. It's a cause near and dear to my heart and I'm proud to say we grew from a $15,000 event to a $210,000 fundraising event over that time period despite the ebb and flow of a shaky economy. That means people care about the plight of arthritis sufferers. I invite you to walk with me next May as we continue to spread the word and walk for a cure.
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The Smoke-Filled Days of Raining Ash



Tuesday, September 22, 2009

I guess it has become a fact of life: The warm temperatures of late summer/early fall is an indication that wild fires are in season. A single spark can trigger massive destruction, as we witnessed with the recent Station Fire. Not only were homes lost, property damaged, and natural habitats destroyed, but even those of us not in immediate danger found ourselves inhaling smoke-filled air for days on end and anything exposed to the outdoor elements covered in ash.
Needless to say, smoke and ash aren't good for people, pets or property.
In the aftermath of the fires our attention quickly turns to other things that threaten our daily existence. Perhaps we turned too quickly on this one. Sure, the fires are almost extinguished and the air has returned to normal (or at least as normal as Southern California air can be). But what about the smoke trapped in our car's air filter system?
If your car's air filter system did its job (and we certainly hope that's the case!) then all the dirt and debris associated with the smoke and ash was collected before it could gain access to the car's engine. For vehicles with a cabin air filter, same thing applies; pollutants were seized before driver and passengers could breathe them in.
It's worth noting that the foreign elements caught in the air filter's snare didn't miraculously transform their chemical makeup to become good air nor did they vanish into thin air. Rather, these harmful elements continue to reside in the air filters until physically removed. So even though traces of smoke in our outside air have vanished, today's breathable air still cycles through your car's smoke and ash-filled filtration system.
Think about the last time you went to a campfire and came home smelling like smoke. The first order of business is usually showering, shampooing your hair and washing the clothes you wore to remove the residual smoke trapped in the fibers. Same thing should apply for your car's air filter.
Time to replace your air filter? You bet. Considering the investment you make in your vehicle, not to mention your health, an air filter change is typically one of the lowest cost services available. With the intensity of this last fire and the pollutants it generated, I recommend changing air filters now rather than waiting until a regular maintenance visit. After all, we are only as healthy as the air we breathe, and our cars are no different.
And one more thing? the outside of your car is also important for preserving your investment. A good detailing for your car helps lessen the effects of fallen ash. In other words, don't expect a fast drive on the freeway to just blow the ash away. Take the extra care now to detail your car to avoid negative effects later.
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