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Monday, April 7, 2008
ASKPATTY
Hi Everybody!
I was thinking the other day about the Valencia Acura website and realized we have something very new displayed on it. You may have notice the Askpatty.com logo but thought “what is that?”
I am very excited to tell you that Askpatty.com certifies auto dealers that are “Female Friendly.” Valencia Acura is the ONLY dealership in Valencia that has this certification. Did I mention ONLY???? LOL. What does that mean to you??? It means that my sales staff has taken the training courses on understanding the female customer and how we hear how a sale is done or definitely not to stereotype us. I know you are thinking that whole “men are from mars” thing but you know what – it worked!!
I want to share with you a new vehicle survey we received from Christine – “The dealer did not stereotype me as a single woman coming into the dealership with an older vehicle. The other dealers I visited stereotyped me and this is why I chose Valencia Acura over the others.” Wow, our sales staff really got it.
Askpatty isn’t only about single woman, it’s about all women. If you want, go look at their website. It offers so many opportunities to get car information. There are blogs to share information on cars and dealership experience; they have podcasts, car reviews, and articles on vehicles. The search engine brings the potential buyer to female friendly dealers. There’s a wealth of information out there for all of us women and askpatty.com provides so much in one spot.
Oh, by the way, I want to tell you about the exciting 2009 TSX Ride and Drive event we went to at the HomeDepotCenter on March 27th. A ride and drive is an event where dealers and sales staff get introduced to a new Acura model before it gets into the showroom. It is our opportunity to get first hand experience in driving the new model and learning the newest technologies.
I have to say the new TSX is just awesome! Acura really is committed to its ACURA ADVANCE philosophy; it has real-time traffic and real-time weather. This means you can even check out the weather three days in advance as you are driving. Ha ha, Don will love this feature when setting his golf tee-time. We expect the new TSXs to start arriving at the end of April…it is definitely exciting time here at Valencia Acura.
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